Why "Nice Guys" Finish Last (And What Women Actually Want)

We’ve all heard the frustrated sigh: "That’s it, I’m going to be a bad boy. That’s clearly all women want." This is what most guys say when the girls they like don't show the same interest in them. But here is the truth that needs to be shouted from the rooftops: Women do love nice men. The problem is that many men confuse "being nice" with "being passive."

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